Digital marketing

Digital marketing

How to Optimize Your Google Ads Campaign

You, as a marketer navigating through the landscape of digital advertising, understand the crucial importance of optimizing your Google Ads campaigns to maximize ROI in…

Marketing strategy

Why Don’t Businesses Develop a @#%$ing Marketing Strategy?

So, first off… pardon the language! It’s a question that has puzzled marketers for ages. Why don’t businesses develop a marketing strategy? What makes them…

Digital marketing

Navigating Digital Marketing: A Compass for Early-Stage B2B Startups

Are you ready to go on an adventure? Establishing a B2B startup in the digital realm presents a myriad of opportunities and challenges. Digital marketing,…

Email Marketing

Is Email Marketing Still the B2B Marketing King?

In the digitally dynamic realm, the persistence of email marketing, especially in B2B, seems almost anachronistic. Yet, its dominance remains undeniable. Let’s decipher its sustained…