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B2Better co. logo in white
  • Home
  • Services
    • Fractional CMO Services
    • Digital Marketing Services
    • Strategic Marketing Plan
    • Content Marketing
  • About
  • How We Work
  • Blog
  • Contact
B2Better
  • Home
  • Services
    • Fractional CMO Services
    • Digital Marketing Services
    • Strategic Marketing Plan
    • Content Marketing
  • About
  • How We Work
  • Blog
  • Contact

Customer journey

    HomePosts Tagged "Customer journey"
B2B Marketing, Fractional CMO

Five Reasons Fractional CMO’s Work For Your Business

Let’s face it, expert marketing leaders are expensive, often prohibitively so. The position of ChiefMarketing Officer (CMO) – a person who leads all marketing activities…

  • April 29, 2025
Business goals, Buying cycles, Marketing strategy

Streamline Your Marketing Strategy for Longer B2B Buying Cycles

In B2B, buying is more like a marathon than a sprint (and sometimes that marathon seems to never end). The complex and large-scale transactions need…

  • April 16, 2024
Digital marketing

How to Optimize Your Google Ads Campaign

You, as a marketer navigating through the landscape of digital advertising, understand the crucial importance of optimizing your Google Ads campaigns to maximize ROI in…

  • April 9, 2024
B2B Marketing

Top B2B Marketing Trends: The Power of Personalization From Good to Great

The Power of Personalization Personalization is no longer just a consumer-focused trend. It has extended its reach into the realm of B2B marketing, becoming one…

  • January 8, 2024
Fractional CMO

Achieve Marketing Excellence: Embracing Fractional CMO Services

Understanding Fractional CMO Services When it comes to marketing strategies for B2B businesses, the role of a Chief Marketing Officer (CMO) is crucial. However, not…

  • January 8, 2024
Content marketing

Content Marketing Best Practices to Propel Your B2B Business

Content Marketing Best Practices To excel in content marketing, it’s crucial to follow best practices that can propel your B2B business forward. By understanding your…

  • January 8, 2024
SEO

The SEO Revolution: Transforming B2B Websites for Success

Revolutionize your B2B website with SEO magic! Unleash the power of marketing strategies, content, AI, and CRO for unparalleled success. B2B Marketing Strategies In the…

  • January 8, 2024
Influencer marketing

From Insights to Conversion: Maximizing B2B Growth with Influencer Marketing

Unlock B2B growth with influencer marketing. Build trust, reach your target audience, and drive conversions in the professional landscape. The Power of Influencer Marketing in…

  • November 23, 2023
Content marketing

Maximize That Impact: Innovative B2B Content Marketing Strategies

The Power of B2B Content Marketing In the world of B2B marketing, content marketing has emerged as a powerful strategy for businesses to engage with their target…

  • November 23, 2023
Marketing strategy

The Holistic View of B2B: Optimize Your Marketing Strategy

Optimize your B2B marketing strategy with expert insights. From target audience segmentation to website optimization, unlock your business’s potential. Understanding B2B Marketing To successfully navigate…

  • November 23, 2023
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