Choosing the right marketing partner is one of the most critical decisions a B2B leader can make. With the North American B2B marketing sector expected to grow significantly, the pressure is on to find an agency that delivers real return on investment, not just activity. In London, Ontario, a growing hub for tech and professional services, a diverse ecosystem of agencies has emerged.
This guide cuts through the noise. We have analysed the top marketing companies in London Ontario, evaluating them on their B2B focus, service specialisation, and proven success. We'll provide a clear, unbiased look at each agency's strengths, from enterprise-level eCommerce to agile paid media, so you can make an informed decision. For instance, data from HubSpot shows that 61% of marketers in Canada and the United States say generating traffic and leads is their top challenge. A strong local partner can turn that challenge into a competitive advantage.
This roundup is designed for B2B founders, VPs of Marketing, and SMB owners in Canada and the United States looking for a partner who understands their unique growth challenges. When seeking a B2B marketing partner, understanding various marketing agency pricing models is crucial to aligning expectations and budgets effectively. Our deep dive into London's agencies will help you pinpoint the team best suited to scale your business.
1. Northern Commerce
Northern Commerce is a premier digital agency founded in London, Ontario, specializing in commerce-led growth and large-scale digital transformations. They are an ideal partner for businesses where eCommerce is not just a feature but the core of the operation. Their approach integrates performance marketing (paid media, SEO, email) with in-house UX/design, custom development, and deep data analytics.
This agency stands out by managing the entire digital experience under one roof. For B2B companies, this means they can handle complex systems integrations with ERPs, Customer Data Platforms (CDPs), and Digital Asset Management (DAM) systems, ensuring a seamless flow of information from the back end to the customer-facing front end. Their proficiency with enterprise platforms like Adobe Commerce, Shopify Plus, and BigCommerce makes them a strong choice for businesses aiming for significant scale and governance. For businesses specifically looking to bolster their organic search presence, exploring a specialized guide can provide additional context on the nuances of SEO in London, Ontario.
Key Differentiators & Services
- Commerce-First Strategy: Every marketing activity is tied directly to driving revenue and optimizing the conversion funnel.
- In-House Technical Expertise: They employ a large team of developers, data analysts, and UX designers to build and support complex digital ecosystems.
- Enterprise Platform Partnerships: As certified partners with Adobe, Shopify, Google, and Meta, they have direct access to support and new technologies.
- Full-Funnel Management: Northern manages everything from initial brand awareness campaigns to post-purchase email and SMS automation.
Their portfolio includes major brands like Andrew Peller Limited, which saw a 320% increase in direct-to-consumer revenue after a digital transformation project with Northern. This is a prime example of their ability to deliver substantial, measurable results on complex projects for North American businesses.
| Aspect | Details |
|---|---|
| Best For | B2B/B2C scale-ups and enterprise-level companies needing integrated eCommerce, marketing, and development. |
| Services | Paid Media, SEO, CRO, UX/UI Design, Custom Development, Systems Integration (ERP, CDP), Data & Analytics. |
| Pricing | Enterprise pricing; typically involves retainers or large project-based fees starting in the low five-figures per month. |
| Fractional CMO | No, they operate on a full-service agency model rather than offering fractional leadership. |
Website: https://www.northern.co/
2. tbk
tbk is an award-winning, full-service digital marketing agency based in London, Ontario. The agency focuses on building enterprise-level websites and executing integrated digital marketing campaigns designed for measurable business growth. Their approach is well-suited for B2B companies that need a new website to serve as a high-performance marketing foundation, supported by ongoing demand generation activities like SEO, paid media, and marketing automation.
A key advantage of working with tbk is their ability to manage complex technical requirements alongside marketing strategy. They offer deep expertise in systems integration with major ERP and CRM platforms, including HubSpot, ensuring marketing efforts are connected to sales and operations. Furthermore, tbk provides critical security and compliance services, addressing WCAG accessibility standards and privacy regulations like PIPEDA and GDPR. This dual focus on performance and governance makes them one of the more thorough marketing companies in London, Ontario for businesses operating in regulated industries or with a global customer base. For organizations evaluating this kind of integrated support, understanding the core functions of a modern B2B marketing agency can provide valuable context.
Key Differentiators & Services
- Integrated Web & Marketing: They combine custom website development (WordPress, Webflow, Shopify) with the marketing services needed to drive traffic and leads.
- Compliance & Accessibility Focus: In-house expertise to build websites and run campaigns that meet WCAG, CASL, and GDPR standards, reducing legal risk.
- Documented Process: tbk follows a clear Discover→Ideate→Create→Validate methodology, providing clients with transparency throughout a project's lifecycle.
- Technical Integrations: Proven ability to connect marketing platforms with core business systems like CRMs and ERPs for a unified data environment.
As a great success story, tbk's work for 3M resulted in producing Canada’s first AODA-compliant, enterprise-level public website. This major achievement demonstrates their capability to deliver on complex compliance and technical projects for iconic North American brands.
| Aspect | Details |
|---|---|
| Best For | B2B companies and established enterprises needing a new website combined with ongoing, integrated demand generation and compliance support. |
| Services | Web Design & Development, SEO, Paid Media, Email & Marketing Automation, Systems Integration (CRM/ERP), Branding, WCAG Compliance. |
| Pricing | Custom pricing based on project scope; requires a discovery and consultation process to determine fees. |
| Fractional CMO | No, they function as a full-service agency partner rather than offering fractional executive services. |
Website: https://www.tbkcreative.com/
3. Arcane (part of the Republix collective)
Arcane is a performance-driven digital agency headquartered in London, Ontario, with a sharp focus on data-led marketing and what they term "performance creative." As part of the larger Republix marketing collective, Arcane maintains its local presence while gaining access to a broader network of specialized services. They are an excellent choice for scale-ups and national brands seeking aggressive growth fueled by measurable revenue impact, deep analytics, and conversion rate optimization.
This agency's core strength lies in its relentless focus on attribution and results. Every campaign is built on a foundation of data, ensuring that marketing spend is directly tied to business outcomes. This makes them a strong partner for businesses needing clarity on their return on investment. Their experience with multi-location brands like Orangetheory Fitness Canada, where they executed national digital campaigns, highlights their capability to manage complex, large-scale rollouts. This proficiency in multi-location strategy is a key aspect of their successful approach to online marketing for B2B clients aiming for expansion.
Key Differentiators & Services
- Performance-First Mindset: Their strategy is entirely built around data, analytics, and CRO to drive clear and attributable growth.
- Performance Creative: Arcane combines creative services with media buying, ensuring that ad creative is continuously optimized based on performance data.
- National Brand Experience: Proven expertise in managing marketing for multi-location and franchise-based businesses across Canada and the United States.
- Republix Collective Advantage: While operating locally, they can tap into the shared services and specialized talent of the broader Republix network.
Their work with clients often leads to significant, measurable success. For example, by optimizing digital ad campaigns for a national retail client, they achieved a 40% increase in return on ad spend (ROAS) within six months. By focusing on data-backed decisions, Arcane helps businesses scale efficiently and predictably.
| Aspect | Details |
|---|---|
| Best For | Scale-ups and multi-location national brands needing aggressive, data-driven growth and clear marketing attribution. |
| Services | Paid Media, SEO, CRO, Data & Analytics, Performance Creative, Digital Strategy. |
| Pricing | Custom retainers based on scope; typically geared towards mid-market and enterprise clients with higher minimums. |
| Fractional CMO | No, they function as a full-service performance agency, not a fractional leadership provider. |
Website: https://thearcane.com/
4. rTraction Canada
rTraction Canada is a purpose-driven digital agency and Certified B Corporation with over two decades of experience serving London, Ontario. They specialize in web design, branding, and marketing for nonprofits, charities, and community-focused organizations. Their approach is deeply collaborative, making them an excellent partner for mission-driven businesses that must balance the needs of multiple stakeholders, including boards, donors, and community members.
This agency shines in environments where governance and communication are paramount. rTraction understands the unique challenges of the nonprofit sector, such as fundraising campaigns, member engagement, and public accountability. Their process is built to guide organizations through complex digital projects, ensuring the final product aligns with the core mission and resonates with the intended audience. They are less focused on high-velocity paid acquisition and more on building sustainable digital platforms that support long-term community impact.
Key Differentiators & Services
- Purpose-Driven Specialization: Deep expertise in the nonprofit, charity, and social enterprise sectors, understanding their specific communication and fundraising needs.
- Stakeholder-Centred Collaboration: A process designed to manage input from boards, committees, and community groups, ensuring project alignment and buy-in.
- B Corp Certified: As a certified B Corporation, their commitment to social and environmental performance is a core part of their business model.
- Integrated Digital Services: Offering everything from initial brand strategy and web design to ongoing technical support and social media management for campaigns.
Their portfolio includes extensive work with organizations like the London Community Foundation and Pillar Nonprofit Network, demonstrating a long-standing commitment to strengthening the region's social fabric through effective digital strategy. For a regional charity, rTraction built a new donation platform that increased online fundraising by 75% in the first year. For organizations seeking a partner that understands the nuances of mission-based work, rTraction is one of the premier marketing companies in London, Ontario.
| Aspect | Details |
|---|---|
| Best For | Nonprofits, charities, social enterprises, and B Corps needing strategic web design and marketing communications. |
| Services | Web Design & Development, Brand Strategy, Marketing Plans, Social Media Management, Digital Fundraising Support. |
| Pricing | Project-based pricing, with website projects typically starting in the low five-figures and ongoing retainers for support. |
| Fractional CMO | No, they function as a full-service agency partner for project-based work and ongoing support. |
Website: https://www.rtraction.com/
5. RedRhino
RedRhino is a creative and integrated marketing agency in London, Ontario that skillfully combines brand strategy and design with tangible digital marketing execution. They focus on building an emotional connection through branding and then channeling that connection into performance-driven campaigns. With over two decades in operation, their approach is well-suited for businesses that need a significant brand refresh to be seamlessly paired with an integrated campaign rollout.
This agency stands out by anchoring its digital marketing services in strong creative and strategic storytelling. For B2B companies in sectors like construction, automotive, or telecommunications, this means RedRhino can first define or redefine the brand's core message before building a website and launching campaigns that communicate it effectively. Their portfolio showcases a strong capability in creating distinct brand identities that resonate in competitive markets, making them a key player among marketing companies in London, Ontario for businesses prioritizing brand-led growth.
Key Differentiators & Services
- Brand-First Creative: Their process starts with brand strategy and creative storytelling, ensuring all subsequent marketing efforts are cohesive and impactful.
- Integrated Execution: They manage everything from logo design and brand guidelines to website development and ongoing digital marketing campaigns under one roof.
- Established Local Presence: With over 25 years of history, they have a deep portfolio and a solid reputation in the London business community.
- B2B Sector Experience: Their work with clients in industrial and professional service verticals demonstrates an understanding of complex buyer journeys.
A notable example of their success is their work with the London International Airport (YXU), where they developed a new brand identity and website to support its growth and positioning as a key regional travel hub, contributing to a significant uplift in passenger traffic and online engagement.
| Aspect | Details |
|---|---|
| Best For | B2B companies in construction, automotive, and professional services needing a brand refresh tied to lead generation. |
| Services | Brand Strategy, Creative Design, Website Development, Integrated Digital Marketing Campaigns, Content Creation. |
| Pricing | Project-based and retainer models; typically starting in the high four-figures to low five-figures per month. |
| Fractional CMO | No, they function as a full-service creative and marketing agency. |
Website: https://red-rhino.com/
6. ZOO Media Group
ZOO Media Group is a full-service creative and digital marketing agency based in London, Ontario, that acts as a long-term strategic partner for organizations across North America. They offer a balanced approach, combining foundational brand work and website design with performance-driven digital marketing, including search engine marketing (SEM) and in-house video production. This makes them a great fit for mid-market B2B and B2C companies in sectors like manufacturing, retail, and healthcare that require both a strong brand presence and a consistent lead generation engine.
What sets ZOO Media Group apart is their agile, founder-led team and their focus on integrating creative services with technical execution. For a B2B manufacturer, this means they can develop a compelling brand identity, produce high-quality product videos, build a new eCommerce-enabled website, and then run the paid search campaigns to drive qualified traffic all under one roof. This integrated service model ensures brand consistency and efficiency, making them a noteworthy choice among the marketing companies in London, Ontario. Their ability to move quickly on scoped projects is a key advantage for businesses that need to be nimble in the market.
Key Differentiators & Services
- Integrated Creative & Digital: They combine branding, web design, and video production with technical SEO and PPC management.
- In-House Video Production: The ability to create professional video content internally for websites, social media, and ad campaigns.
- eCommerce Specialization: Expertise in building eCommerce websites and providing the ongoing marketing support needed to drive sales.
- Long-Term Partnerships: Their business model is built around establishing and maintaining long-term relationships, growing with their clients.
ZOO Media Group’s work with clients like the Municipality of Chatham-Kent showcases their ability to handle complex web development and digital strategy projects for public-facing organizations, delivering both functional and aesthetically pleasing results. For an American e-commerce client, they drove a 200% increase in online sales year-over-year through a combination of SEO and targeted paid advertising.
| Aspect | Details |
|---|---|
| Best For | Mid-market B2B and B2C companies needing a blend of creative branding, web development, and digital marketing. |
| Services | Branding, Web Design & Development, eCommerce, SEO, PPC/SEM, Video Production, Content Marketing. |
| Pricing | Project-based and retainer models; typically suited for mid-market budgets. |
| Fractional CMO | No, they function as a full-service agency partner for project execution and ongoing campaigns. |
Website: https://www.zoomedia.ca/
7. Digital Clicks Marketing (DCM)
Digital Clicks Marketing (DCM) is a London-based performance marketing shop that concentrates on generating immediate, measurable results through paid media and search engine optimization. They are an excellent fit for businesses that need to drive demand and acquire leads quickly, with a transparent focus on revenue and return on ad spend. Their model is built around hands-on management of PPC campaigns (Google, Meta, YouTube), technical SEO, and data-driven conversion optimization.
DCM stands apart with its direct-access model, allowing clients in both Canada and the United States to work closely with the senior practitioners managing their accounts. This hands-on approach is ideal for SMBs and scale-ups that need a nimble, responsive partner. As a certified Google and Shopify Partner, the agency brings verified expertise to the table, ensuring campaigns are built on best practices. Rather than a full-service creative or development shop, they focus intently on performance channels, making them one of the top marketing companies in London, Ontario for businesses with an existing website and brand ready for amplification.
Key Differentiators & Services
- Performance-First Mindset: The primary focus is on demand generation and measurable KPIs like cost-per-lead and ROAS.
- Specialization in Paid Media: Deep expertise in Google Ads, Meta Ads, and YouTube advertising for rapid lead generation.
- Local Team & Senior Access: Clients benefit from direct communication with experienced, local marketing professionals.
- Analytics and Conversion Focus: Services extend beyond just driving traffic to include optimizing the user journey for higher conversion rates.
For businesses in Canada and the U.S. seeking a partner to pilot new campaigns, DCM's clear focus on media budgets and defined KPIs makes engagement straightforward. One of their great successes includes helping a B2B SaaS client in the U.S. lower their cost-per-acquisition by 30% while increasing qualified leads by 50%. If your goal is to accelerate lead generation and customer acquisition, contact us today to see how a performance-focused strategy can deliver results for your business.
| Aspect | Details |
|---|---|
| Best For | SMBs, founders, and scale-ups needing fast and measurable lead generation through paid advertising and SEO. |
| Services | PPC (Google Ads, Meta, YouTube), SEO, Conversion Rate Optimization (CRO), Analytics, Digital Strategy. |
| Pricing | Flexible retainers; often based on a percentage of ad spend or a flat monthly fee, making it accessible for pilot projects. |
| Fractional CMO | No, they operate as a specialized performance agency focused on campaign execution and management. |
Website: https://digitalclicks.ca/
Top 7 Marketing Agencies in London, Ontario — Comparison
| Agency | Implementation complexity | Resource requirements | Expected outcomes | Ideal use cases | Key advantages |
|---|---|---|---|---|---|
| Northern Commerce | Very high — enterprise custom dev & integrations | Large budget, cross‑functional teams, longer timelines | Scalable commerce platform, improved CRO, full‑funnel growth | Enterprise eCommerce, heavy ERP/CDP/DAM integrations, digital transformation | End‑to‑end commerce strategy with in‑house enterprise integrations and analytics |
| tbk | Medium–high — enterprise sites + compliance integrations | Moderate–large budget, discovery/scoping, compliance stakeholders | Enterprise website rebuilds with integrated demand‑gen and compliant systems | B2B firms needing site rebuilds, demand generation and accessibility/privacy compliance | Strong website builds (WP/Webflow/Shopify) plus security/privacy/compliance expertise |
| Arcane (Republix) | Medium — performance marketing with analytics/CRO | Medium budgets, analytics resources, media spend | Measurable revenue growth, clear attribution, CRO‑driven performance | Scale‑ups seeking aggressive growth and attribution clarity | Data‑led performance creative and access to Republix shared services |
| rTraction Canada | Low–medium — stakeholder‑focused web & communications | Small–medium budget, collaborative stakeholder involvement | Mission‑aligned websites, fundraising and governance‑aware communications | Nonprofits, charities and community organizations with board governance needs | Deep sector experience in fundraising communications and stakeholder collaboration |
| RedRhino | Medium — brand refresh + integrated campaign execution | Medium budget, creative direction and campaign resources | Emotional brand refreshes paired with integrated marketing campaigns | Companies needing brand refresh that must tie to demand generation (B2B/B2C) | Strong creative storytelling, long‑standing studio and portfolio across verticals |
| ZOO Media Group | Medium — full‑service for mid‑market clients | Medium budget, in‑house video/content production capacity | Balanced brand/UX plus SEM and video campaigns for mid‑market | SMBs and mid‑market clients needing UX/branding plus paid search and video | In‑house video production and agile, founder‑led client service |
| Digital Clicks Marketing (DCM) | Low–medium — focused paid media and SEO engagements | Media budget, KPI‑driven engagement, hands‑on team access | Fast, measurable lead generation and conversion improvements | Founders, SMBs and scale‑ups needing hands‑on PPC/SEM and quick pilots | PPC/social specialization, partner badges and accessible senior practitioners |
Beyond the List: Strategic B2B Marketing Leadership for Your Next Stage of Growth
Navigating the roster of talented marketing companies in London Ontario can feel overwhelming. You've reviewed a curated list of top-tier agencies like Northern Commerce, tbk, and Arcane, each with distinct strengths in execution, from web development to sophisticated digital advertising. These partners excel at carrying out specific marketing functions. However, for many B2B, SaaS, and industrial firms in Canada and the United States, the primary challenge isn't a lack of tactical execution; it's the absence of a cohesive, revenue-focused strategy directing those efforts.
The critical decision you face extends beyond simply choosing a vendor. It's about diagnosing what your business truly needs to achieve its next growth milestone. Is it a team to build a new website, or is it the senior leadership required to ensure that website becomes a predictable lead generation engine? Throwing money at tactics without a sound strategy is a common and costly mistake.
The Fractional CMO Advantage: Strategy First, Tactics Second
This is precisely where the Fractional CMO model offers a powerful alternative. Instead of committing to a single agency's toolkit or a full-time executive salary, you gain C-level strategic guidance on a flexible basis. According to a study by the Aberdeen Group, companies that successfully align their sales and marketing departments achieve 32% year-over-year revenue growth, a feat that begins with a unified strategy.
A Fractional CMO's primary function is to build that alignment. They focus on answering the foundational questions before a single dollar is spent on advertising:
- Who is our ideal customer profile, and what is their buying journey?
- What is our core value proposition that resonates with that audience?
- How will we connect marketing activities directly to sales opportunities and revenue?
This strategic groundwork is essential. For B2B businesses, understanding how to approach measuring content marketing ROI is a key part of demonstrating tangible impact and securing the budget for continued growth. A Fractional CMO builds the frameworks to track these crucial metrics, ensuring every marketing initiative is accountable. They translate marketing-speak into the language of your balance sheet: customer acquisition cost, lifetime value, and sales pipeline velocity.
Ultimately, your choice depends on your organization's maturity and immediate needs. If you have a solid strategy and simply require more hands for execution, one of the excellent agencies listed in this guide may be the perfect fit. But if you find yourself running random acts of marketing without a clear path to predictable growth, it’s time to consider a different approach. Building a scalable revenue engine requires senior leadership to architect the plan first.
Is your business in Canada or the United States ready to move from tactical marketing to a revenue-focused growth strategy? At B2Better, we provide the senior-level B2B marketing leadership you need without the full-time overhead. Contact us today to build the plan that makes your marketing investment a predictable driver of success.