Market research

Market research, Marketing strategy

How to Do Competitor Analysis That Wins

Before you even think about firing up a spreadsheet or diving into analytics, you need a clear map of the competitive terrain. Just listing a…

Market research, Marketing strategy

A Guide to Vertical Market Industries

A vertical market is just a fancy term for a niche industry—a specific group of customers with a shared set of very particular needs. Think…

Market research, Marketing strategy

How to Write a Value Proposition That Converts

To craft a killer value proposition, you need a clear, simple statement that tells a customer exactly what tangible results they get from you. The…

Market research

8 Types Of Market Research: Definitions, Methods & Examples

Every smart business decision starts with reliable intelligence. For B2B leaders, the stakes are high: complex sales cycles, multiple decision-makers, and significant investment mean that…