Looking for a Part-time CMO for Your Business?
YOU'RE NOT ALONE!
B2Better provides marketing consulting and Fractional CMO services to the B2B market. We are based in Kitchener-Waterloo, Ontario, and provide services to clients across North America.
And let’s be honest: Sometimes marketing is damned hard, frustrating and can be overwhelming, and you want to work with an agency that understands that, understands your business and doesn’t want to eat up all your budget to help you on your journey.
B2Better was born out of recognizing these shortcomings that can be found in traditional agencies and overworked internal teams. As we’ve been on the other side ourselves we have the desire to offer a more tailored, effective solution for businesses.
What the Heck is a Fractional CMO?
YOU'RE ASKING QUESTIONS. WE LIKE YOU ALREADY!
A Fractional Chief Marketing Officer (CMO) is an experienced marketing
executive who provides C-level leadership and strategy on a part-time, as-needed basis. Instead of hiring a full-time CMO, businesses can tap into the expertise of a Fractional CMO without the long-term commitment and overhead costs.
Our rich experience in leading diverse campaigns and strategic mindset ensures that you always have clarity and direction, and we’re keeping it aligned to your goals and budget.
Why Choose B2Better?
B2Better Means Doing Better Marketing
- Decades of Dedicated Experience. Dang, we’re old! Our consulting team has over 45 years of B2B marketing expertise. With every service, you’re getting the benefit of years in the industry, giving you a head start over competitors.
- Tailored Solutions. A one-size-fits-all approach doesn’t work. We’re here to craft strategies aligned with your business, your customers and your unique selling proposition.
- Clear and Straightforward. Good planning, documentation and regular communication is why we, and our clients, are successful.
- Cost-Efficient and Flexibility. Use only what you need, when you need it. Our services are cost-effective, allowing you to spend your marketing
dollars efficiently and effectively.
Fractional CMO Services and Tailored Digital Marketing Services in Kitchener and Waterloo.
(AND BEYOND!)
In addition to Fractional CMO, B2Better provides a range of marketing consulting services, including:
About Us
WE'VE LOOKED INTO THE VOID!
In an Era of Buzzwords...
In an age where marketing landscapes are often cluttered with buzzwords, fads and hollow promises, B2Better prides itself on genuine dedication and passion. I revel not in seeing an opportunity, but in experiencing a challenge. I have observed a void, heck, we worked in that void – a gap where businesses, like yours, often felt unsure or misdirected by traditional marketing practices. So, like a whisky-drinking phoenix, B2Better was born! Not as just another agency, but as a commitment. A commitment to honour the uniqueness of every brand I partner with, to be the guiding light in their marketing journey, and to always prioritize their specific needs. With a history spanning over 15 years in the B2B marketing domain, I have witnessed the evolution of marketing dynamics. This gives a unique advantage of blending tried-and-true principles with innovative strategies. At B2Better, we're not just marketers; we're your partner, your champion, and sometimes, your biggest critics – all with one goal: to see you succeed.
COLLABORATION
Insert relevant image to convey smiling faces all because of us. Wow! So many smiling faces.
How We Work. Together.
WE'RE MORE THAN A DIGITAL AGENCY. MORE OF A PARTNER.
Discover & Define
We kick-start our journey together by delving deep into understanding your brand, objectives, challenges and where you are in your marketing journey. This in-depth discovery phase allows us to define clear, actionable strategies, tactics and goals tailored specifically for you.
Strategize & Structure
Leveraging our vast expertise and your unique insights, we craft a customized, channel-agnostic marketing plan. Our structured approach ensures that every move aligns with your brand’s direction and voice.
Execute, Evaluate & We’ll Eff-off (if You Want)
Bringing the strategy to life, we execute with excitement in the areas of web and content. Post-implementation, we can either kindly tip our hat to you, or we can discuss next steps and where we can go next.